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Akihiko Otsuka, (L) chief engineer and Bob Carter, group vice president and general manager of Toyota after the third-generation 2010 Toyota Prius hybrid made its world debut at the North American International Auto Show, Monday January 12, 2009. Rated at 50-miles-per-gallon, the new Prius extends its record of continuous improvement in fuel economy.
Photo: Joe Polimeni/Toyota